SkyCreek: Increasing Capacity for Sales
SkyCreek is a telecommunications company with a history spanning 20 years.
SkyCreek wanted to explore new markets, but with only a single salesperson, they struggled to expand their client base. They needed a solution that would not only help them reach new markets but also do so in a way that was both efficient and targeted.
We gave them access to a larger database and partnered with their small sales team to handle the increased data. We also optimized their outreach strategies using an omni-channel approach.
We provided SkyCreek with a comprehensive database, curated to identify and target potential clients in new and relevant industries.
We then implemented omnichannel warm-up campaigns. These campaigns utilized a mix of digital channels, including a website, email, and LinkedIn ads, to gradually build interest and awareness among prospects. By the time a direct interaction occurred, the leads were already informed and receptive to SkyCreek's offerings.
Finally, we set up a dedicated call center. We reached out to warmed-up leads, provided them with additional information, addressed their queries, and scheduled meetings for SkyCreek's sales team. This streamlined the sales process and ensured that the sales team focused their efforts on highly interested and pre-qualified leads.